Your lead generation strategy should be diverse so outcomes can be maximized. Whether your current lead generation efforts are producing lackluster results or if you’re just looking for a new way to boost sales — then check out these lead generation ideas that are both efficient and effective.   Optimize Your Website One of the primary goals of a website is providing leads with a simple way to get in contact with your company and learn more information about you, which can be achieved by utilizing an informative structure. This includes using large font for your phone number, address  ...